Two colours carried the behavioural weight of the system. Navy became the anchor for authority and navigation, because cooler, low-saturation tones read as stable and considered, the opposite of impulsive. Orange was reserved for key moments and recognition, used sparingly so it would actually work as a flag for attention rather than competing with itself across every surface.

We refined the brandmark for legibility, particularly at small digital sizes where the old version lost definition. We aligned the sub-brands under a branded house model, so every sub-brand visibly inherits trust from the parent rather than drifting into its own identity. We rebuilt the brand guidelines and created a presentation template, because a system only works if the people using it daily can apply it without a designer in the room.