About
About

Most design decisions are guesses dressed up in confidence_

A colour because it "felt right." A layout because it's what everyone else does. A pitch deck built on instinct, not evidence.

Incept exists to remove the guessing.

We anchor every brand, product, and pitch decision to applied neuroscience and behavioural science. Not as a marketing angle. As the actual process.

The philosophy

Most agencies sell creativity. We sell certainty.

Most agencies sell creativity. We sell certainty.

Most design decisions are made on instinct and experience. Useful, but limited. Applied neuroscience adds a layer most agencies don't use: colour psychology, cognitive load, decision fatigue, behavioural triggers. Not theories we reference. The framework behind every brief we take on.

That's the difference between an agency that hands you a design and an agency that can explain the thinking behind it before it goes live.

Twenty-seven years in brand, UX, and strategy built the instinct. Applied neuroscience gives that instinct something to be tested against. Together, they take the guesswork out of decisions that are too expensive to get wrong.

Make contact

Make contact

Make contact

Make contact

The who

Clint Nielsen (P.npn, F.npn)

Clint Nielsen (P.npn, F.npn)

Clint is the founder of Incept and an accredited Professional Neuroplastician (P.npn, F.npn).

He has spent 27 years working across brand, UX, strategy, and pitch design for enterprise, government, and high-growth companies. That experience sits behind every project Incept takes on, but it's the applied neuroscience layered over it that changes the outcome.

Clint co-leads NeuroDesign with Dr Leanne Elich, a practice dedicated to applying neuroscience principles to commercial design. He also co-hosts the ThinkShift podcast, where he and Dr Elich unpack the science behind the decisions businesses make and the ones they get wrong.

This isn't a side interest. It's the same thinking applied to every Incept client.

View on LinkedIn

View on LinkedIn

View on LinkedIn

View on LinkedIn

Clint Nielsen

(P.npn. F.npn)

Founder / NEURODESIGNER™
The how

How it shows up in the work

How it shows up in the work

Every brief starts with the same question: what does the evidence say will work here, not what looks good.

That question shapes the decisions that follow. Colour choices get tested against the psychological response they're built to trigger, not just preference. A pitch deck gets structured around how investors process risk under pressure, not just visual flow. A product gets designed to reduce the friction that loses users at the point of conversion, not just to look current.

This is the lens every brief gets held up against. It doesn't mean every pixel comes with a citation. It means nothing gets waved through on taste alone.

See it in practice

See it in practice

See it in practice

See it in practice

Ready to begin?

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